I fix your WordPress or Shopify that's slow, doesn't convert, or has bugs
Technical fixes: speed, conversion, API integrations, and SEO. For ecommerce and landing pages that work but fail where it matters.

Pablo L. A.
@pababalle
I don't build from scratch. I fix what you have so it actually works.
Real Results, Concrete Numbers
This is what you get when you work with me:
Load Speed
Conversion Rate
Core Web Vitals
Monthly Revenue
What You Lose vs What You Gain
The real cost of not acting now:
Without Optimization
- You lose $7,200/month in potential revenue
- 73% of visitors abandon due to slowness
- Google penalizes your site (less traffic)
- Competition beats you on conversion
- Time wasted on manual fixes
With Optimization
- You gain $7,200/month in additional revenue
- 300% more conversions with same traffic
- Better Google ranking (more organic traffic)
- Clear competitive advantage
- System that works without supervision
Average ROI: 300% in the first 3 months
One-time investment that pays for itself with results
Services & Project Catalog
Practical fixes and improvements for WordPress and Shopify. Problem → Solution, no complications.
From $79
2–5 days
WordPress Landing Pages for Validation & Conversion
Clean, conversion-focused landing pages. Simple design, fast loading, and no unnecessary dependencies. Perfect for validating ideas or improving existing conversion rates.
- Clean, focused design
- Conversion optimization
- Fast loading
- No unnecessary plugins
- Clear deliverables
From $79
2–5 days
Shopify Fixes & Customization
Fix issues in your Shopify store: broken themes, failed customizations, checkout problems, or failing integrations. Practical fixes without complications.
- Theme fixes
- Customizations
- Checkout issues
- Integrations
- Maintenance
From $99
3–7 days
Performance & SEO Fixes
Speed improvements (Core Web Vitals), load optimization, and technical SEO. Your site works but it's slow or doesn't rank well. I optimize it without breaking what already works.
- Core Web Vitals
- Load optimization
- Technical SEO
- Lazy loading
- Caching
From $99
3–7 days
API / Webhook Integrations
API and webhook integrations for WordPress or Shopify. Connect with external services, payment systems, CRMs, or marketing tools. Focus on reliability and error handling.
- API integrations
- Webhooks
- Error handling
- Retries
- Logging
Skills & Expertise
Your site works, but it doesn't convert or it's slow. I fix it.
Practical fixes for WordPress and Shopify: performance, conversion, integrations, and SEO. No marketing, just results.
Conversion-Focused Landing Pages
Clean and fast pages to validate ideas or improve conversion. No unnecessary plugins.
Performance & Technical SEO
Speed optimization, Core Web Vitals, and technical SEO without breaking what already works.
Typical problems I solve:
- Sites that load slowly or have poor Core Web Vitals
- Landing pages that don't convert
- API or webhook integrations that fail
- Themes or plugins that break functionality
- Technical SEO that doesn't work correctly
About Me

Pablo L. A.
Specialized in WordPress and Shopify. I work with founders, solopreneurs, and ecommerce owners who have something working but it fails, is slow, or doesn't convert. My focus: practical fixes, landing pages that convert, real performance, and integrations that work. No fluff, just results.
Connect & Follow
Twitter/X
Follow for insights on WordPress, Shopify, and web development
Connect for professional opportunities
GitHub
Open source projects and code examples
Upwork
Hire me for WordPress and Shopify projects
Fiverr
WordPress and Shopify services on Fiverr
Gumroad
Resources and notes from real projects
Top Articles
Essential guides for WordPress and Shopify: performance, conversion, SEO, and platform comparison.